I joined a team composed of six people with different profiles (IT professionals, consultants, etc.) working at Banque Populaire (a French bank). The aim was to create, thanks to digital, a service that would simplify either: the users' daily life, or during the important moments in their lives (first job, moving, etc.). During two days we had to elaborate a concept, its design and to create business model. The last day of the contest we only had five minutes to present our final concept.
Thanks to my designer profile, I participated a lot in elaborating the concept and the user experience. It was very interesting to work in such a short time with people from a very different professional environment to mine. The process was simplified and very fast.
We chose with my team to create a concept to simplify and secure the online payment on the internet. During our research, we have observed that most of the users were afraid to give their banking data to a website, and that creating a new account every time bothers them. So we designed a concept such as the Facebook or Google+ button, connected to the bank to pay immediately on any merchant site, without giving any personal data to the website. The payment process is simplified and very fast.